The INFINITI Logo Meaning & History

Every new vehicle at INFINITI of Warwick shows off the INFINITI emblem, but just what does the INFINITI logo mean? If you look closely at the INFINITI logo, you might be surprised by all the symbolism packed into it. And while there are many myths and rumors about the INFINITI emblem over the years, there’s only one real meaning – and INFINITI of Warwick is here with all the details. Get to know the history behind the INFINITI car logo, and be sure to stop by Warwick to see our luxury lineup in person!



How Did INFINITI Get Its Logo?

First, how did the INFINITI brand get started? INFINITI was founded in July 1985 in Yokohama, Japan as the luxury segment of the popular Nissan brand. To find the right identity for the new brand, INFINITI held a competition to find the best ideas from the best minds around. The brand looked far and wide for the right logo and slogan, and the winning idea came from the Lippincott Mercer company – and the logo has remained largely unchanged every since. The bold and minimalistic logo became a fixture of every INFINITI vehicle, and the rest is history.

What Does the INFINITI Symbol Mean?

So, what does the INFINITI logo mean? There have been many theories over the years, including the following:

  • The logo can could pay homage to the brand’s Japanese roots, highlighting Mount Fuji in front of the setting sun.
  • The logo could represent a spin on the infinity symbol, known as the lemniscate.

But ultimately, the INFINITI emblem showcases the open roads where you’ll find these luxury cars. The INFINITI logo is meant to illustrate a road stretching forever into the horizon – or toward “infinity.” The brand continuously looks toward the future, innovating and pushing the boundaries of the modern automotive. The symbol highlights the infinite possibilities ahead.

Find Out More with INFINITI of Warwick

Want more INFINITI information? Feel free to check out our brand research to learn more about INFINITI from the experts, or visit our showroom in Warwick. We’re just a short drive from Providence and Coventry, and we’d love to show you just what this luxury lineup can do! Contact us with any questions.


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